Exporting Assessment

Scope of Research (Per Country)

Each Exporting Assessment is completed individually for a named country and typically includes:

• Local keyword demand and search behaviour
• Market size signals and seasonality within that country
• Search engine visibility across relevant platforms
• High-level competitor presence and market maturity
• Language, localisation, and intent considerations
• Indicative difficulty of gaining traction in that market

Where multiple countries are being considered, each is assessed separately to avoid over-generalisation.

Market Demand & Local Context

The assessment examines:

• Whether customers in that country actively search for relevant products or services
• How demand is distributed across core terms and supporting themes
• Differences in search behaviour compared to the UK
• Whether demand appears stable, growing, or declining

This helps identify markets with genuine demand rather than superficial interest.

Competitive & Practical Viability

In addition to demand, the report considers:

• The strength and visibility of local and international competitors, similar to the UK Competitor Analysis Report
• Whether competitors appear well-established or lightly entrenched
• Structural factors that may affect competitiveness, such as market maturity or consolidation
• Where appropriate, ownership structure or group backing is noted to provide context around scale and investment capability

Client Benefit

For each country assessed, the report provides:

• A clear view of whether the market is worth pursuing
• An early indication of competitive difficulty and required effort
• Reduced risk of costly expansion into low-return markets
• A structured basis for prioritising one country over another

Summary

This report is designed to answer a simple but critical question, per country:

Is this a market worth exporting into, and does it justify the investment required?

It provides a focused, evidence-led foundation for international decision-making, with deeper competitive or on-site analysis available separately where required.