Covering contracts, client work, and how you can benefit from my experience

My eCommerce Consultancy blog

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Google Ads in the Age of AI

Saturday 21st March 2026

If organic listings are already being suppressed by AI Overviews — what happens to paid ads? Do they get pushed down too?

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7 Things to Do Right Now with Your Google Ads Strategy

Saturday 7th March 2026

Brands are no longer competing purely for position on a results page. They are competing to be understood, trusted, and selected by AI systems

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Search is Dead. Long Live Discovery.

Sunday 20th July 2025

The Search world we've all known for 25 years is about to disappear. And with it, many brands and companies. How do you survive?

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Building Blocks of Effective Personalisation

Sunday 1st June 2025

A practical guide to ecommerce personalisation using empathy, segmentation, customer journeys, and intuitive tools to create tailored shopping experiences.

 

 

 

 

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What should my Digital Marketing Retainer include?

Thursday 1st June 2023

Find out how many days you should be including in any digital marketing retainer agreement

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